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Archive for January 3rd, 2013

I came across an interesting article in the Australian Higher Education supplement this week, which is written by Carolyn Thompson, “Webtools whitewash students online“. Carolyn reports on a growing trend among US universities including Syracuse, Rochester and Johns Hopkins in Baltimore, which are offering their students tools to help them manage their online identity. The article describes the growth in these brand identity services as a response to research that shows that of the 2000 hiring managers from CareerBuilder completing a recent survey, nearly two in five companies reported that they use social networking sites to research job candidates, with another 11 per cent indicating their intention to begin this practice.

The article describes in some detail BrandYourself.com, which is the brand identity service Syracuse University is making available to their students. This sounds like a valuable tool for academics who are coordinating capstone courses in which career building skills are embedded, particularly given the growing importance for us to prepare our graduates to make effective use of information services and social media.

I created my own profile to test out the service and I will be interested to monitor how the system helps me to manage my various social media profiles. You can check out my own BrandYourself profile here: http://denisewood.brandyourself.com/

Brandyourself profile page

Creating a profile page via the BrandYourself.com website

You can create your own profile for free from the main website: http://brandyourself.com/

Another interesting website that aggregates information from your social media sites such as Twitter, LinkedIn, Facebook to create an online profile is Vizify.com

Vizify profile page

Vizify aggregates information from social media sites to build a visual online profile

Some great online tools for educators to use with their students to help them learn about identity management using social media. Unfortunately, both sites have W3C Level A web accessibility compliant problems – especially vizify given its very rich visual display. Now here’s an opportunity for an entrepreneurial type to develop a similar tool that is W3C compliant!

 

 

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